An increasing number of businesses have now become aware of the importance of Search Engine Marketing, a small percentage of those businesses know about the best practices surrounding choosing the best domain name to achieve the best results.
When do I purchase A Domain Name?
Buy First, Publicise Later.
(The Torrent Rule) Before publicising a new product, business, service or project, purchase the relevant .co.uk domain name. You must also strongly consider purchasing the .com as well.
What Domain Name Do I purchase?
There are 2 different types of Domain names that we recommend:
• Relevant: A relevant domain name is your business name .co.uk this is important to build up your corporate branding. It will also act as an online brochure for all of your existing customers.
• Generic Domain Names: If a Customer searches for your product or business but didn’t know what it was called, what generic words or phrases might they use to describe it?
Once a final list is created, buy each available domain name on your list and re-direct each URL to your primary website. This will enable the capture of “type-in traffic” (The traffic generated from people typing the word/ phrase directly into the browser address bar without spaces followed by .co.uk. Depending on the search terms involved this could be a substantial numbers of visitors. This will also help with the positions achieved on search engine as one of the most important factors is relevancy.
